Fans Attribute Travis Kelce’s New Trademark Requests To Girlfriend Taylor Swift
To say that Taylor Swift is just a global pop star is a gross understatement, as the performer has broken countless records in the music industry alone.
However, she is also known for her prowess as a businesswoman—a skill that goes beyond her job description as a singer, performer, pop star, and celebrity. The 33-year-old singer’s business acumen has contributed to her billionaire status in a relatively short amount of time.
Any Swiftie will tell you that “Blondie,” as they like to call her, knows exactly how to bring in the big bucks. This is despite the fact that she hasn’t capitalized on the full scope of her influence!
Hence, it’s no surprise that her beau and Kansas City Chiefs’ star tight end, Travis Kelce, seems to be learning from her.
While revered for his on-field achievements, the sportsman has found himself in the global spotlight due to his high-profile relationship with the “Cruel Summer” singer.
Swift attended the Chiefs’ game on September 24, marking their first public appearance together. The two romantically drove off into the sunset that evening in their getaway car—Kelce’s 1970 Chevrolet Chevelle SS convertible.
Little did they know that their newfound connection would make the sales for Kelce’s 87 jersey spike by 400%, making him one of the 5 top-selling NFL players!
However, that’s not surprising. After all, Taylor’s influence and growing popularity from her Eras Tour has world leaders pleading with her to add locations to her itinerary!
The public eye was so captivated by the union that just before Halloween, couples’ costumes of the pop star and sports icon became the rage. Online searches for “Travis Kelce costume” and “Taylor Swift costume” soared by 761% and 464%, respectively.
Kelce’s popularity is clearly on the rise among an audience that’s far broader than the usual sports enthusiast thanks to his connection to the music icon.
Now, it seems like Swift’s shrewd business strategies are rubbing off on the sports star when he filed new trademarks to protect his brand. Travis Kelce recently filed five new trademarks in Ohio. These include his name, “Travis Kelce,” his Instagram handle “KillaTrav,” a cereal name “Kelce’s Krunch,” a nod to his jersey number “Flight 8,” and his signature catchphrase “Alright Nah.”
The filings may be Kelce’s first step into exploring new entrepreneurial paths. It will allow him to use the names and phrases on all kinds of merchandise, including bobbleheads, jerseys, pins, and more.
Kelce may soon release hoodies, hats, socks, sweatpants, sweatshirts, polos, t-shirts, and other apparel alongside posters and buttons.
Fans have attributed this savvy business move to Swift’s influence, which adds up given the fact that the musician is well-versed in maximizing her earnings by capitalizing on her brand.
Between her merchandise sales and soaring Eras Tour ticket prices, Swift has accumulated an unfathomable amount of wealth, surpassing Kelce’s net worth by an absurd amount. Just one of her three private jets cost around $26 million—close to two years of Kelce’s salary. It’s no wonder that the Chiefs’ tight end is all set to capitalize on his skyrocketing fame. Miss Americana surely approves!
