Privacy Policy

Last Updated: July 1, 2026

Introduction

Morning Tea and our affiliated companies deliver content to you via our Website and email. Beyond content delivery, we operate a marketing and data business. In this role, we gather information about individual consumers, which we collect, share with partners, and sell. This information helps advertisers reach their intended audiences through online advertising, mobile apps, email campaigns, telephone marketing, and other promotional channels. We also provide cross-context behavioral advertising services that track activity across different sites and apps.

This privacy policy tells you about the personal information we gather when you use Morning Tea—both what we collect directly and what you give us—and how we collect, use, keep, and share it. For more about our website itself, check out our terms of service.

We ask that you carefully read through this policy to gain a clear understanding of our policies and practices related to your personal information. If you’re uncomfortable with our policies and practices, please avoid using our website or subscribing to our email list. Your access to or use of this website, or your interaction with our other services, signifies agreement with this privacy policy.

When This Policy Applies And External Websites:

This Privacy Policy applies exclusively to the personal information you provide to Morning Tea. It does not extend to information collected, processed, or stored by any other website or entity, including those linked from our website or newsletters. We encourage you to review the privacy policies of any websites you access through links from Morning Tea.

We May Collect Your Personal Information In The Following Ways:

We collect information at this website that you provide to us, such as name, email address, phone number, and mailing address, and anything you choose to submit on an inquiry form. We may supplement the data you provide with additional data that we obtain from third parties, including affiliates, marketing or advertising partners, data brokers, and other third-party data providers that have obtained your personal information from their own services. We also automatically collect some additional information using web technologies like cookies and other tracking technologies, to perform analytics on our website and to facilitate advertising. See below for more information.

Categories of Data We Collect:

“Personal information” includes any data handled by the Company in the course of its business that identifies or can reasonably be associated, directly or indirectly, with a specific individual or household, regardless of how the data is stored or transmitted.

When you subscribe to the Morning Tea, we request certain personal details, including your name, date of birth, street address, e-mail address, and phone number. We also automatically collect information using cookies and similar technologies, such as IP address, imprecise geolocation (inferred from your IP address), device identifiers, timestamps, browsing behavior, and click-through data. Information relevant to advertising may also be obtained from data brokers or publicly available databases, including demographic information, interests, location history, or purchase activity. We limit our collection to data relevant to marketing campaigns. See “Your Privacy Rights” below for more information.

As required by California law, we disclose that during the past twelve (12) months we have collected the following categories of personal information: identifiers; personal information categories described in the California Customer Records Statute (Cal. Civ. Code § 1798.80(e)); protected classification characteristics under California or federal law; internet or other similar network activity; commercial information; professional or employment-related information; imprecise geolocation data; and inferences drawn from other personal information. The information collected may be sold or shared with third parties and our affiliated companies for marketing and advertising purposes. To opt out of the sale or sharing of your personal information visit here or call 855-958-3795 at any time.

Sensitive Data

We do not directly gather Sensitive Personal Information, including information related to race/ethnicity, religious affiliation, precise geolocation, LGBTQ+ status, health status, financial accounts, or citizenship. That said, automated data collection tools such as cookies may capture information about your browsing behavior, which could suggest an interest in sensitive topics or group membership. As an example, visiting content directed at a particular ethnic community or health condition may imply such interest. While we do not create these inferences ourselves, our affiliated group of companies or other third parties with whom data is shared may do so. Where prohibited by state or local law, no sensitive inferences will be made without consent. We do not collect or use personal information from children under the age of 16.

How We Use the Data We Collect

We use the personal information we collect from and about you to send you newsletters or other content that you sign up for and to send you marketing messages by email or by other means. We also share the personal information we collect with our affiliates and third-party companies who may also send you marketing messages by different means. You can opt out at any time by clicking here. Our use of your personal information is called “cross context behavioral advertising” under some states’ laws.

Personal Information Sharing

We sell or share personal information with our affiliated group of companies and with our clients for marketing uses, including cross context behavioral advertising. We also share personal information with contracted service providers, for advertising, web hosting, fraud detection, analytics, information security, or similar services. When we share data, we put contracts in place with all recipients of our data to ensure appropriate data security measures and compliance with laws. We also share personal information where we are required to do so by law (for example, in response to a warrant or court order), or to protect the health, safety, or rights of any person.

From time to time, personal information may be shared with law enforcement, regulatory authorities, courts, government agencies, or other third parties to comply with legal obligations, respond to lawful governmental requests, protect individuals or property, or enforce our rights under applicable agreements, including billing and collection activities. Personal information may also be disclosed in the context of corporate transactions, such as mergers, acquisitions, reorganizations, or asset sales, where user data forms part of the transferred assets.

If you agree to the sharing of your information, we may provide personal information to third parties for purposes that were disclosed to you at the time of collection or described in this policy.

Behavioral Advertising, Analytics, and Data Sharing

This website shares personal information with third parties who show you advertisements on this or other websites and also perform analytics and reporting about the performance of those advertisements. These companies (which may include data brokers) collect information about the websites you visit and the web pages and advertisements you view or interact with, and may combine this with personal information from other sources or share it with other third parties (this is also known as “cross-context behavioral advertising”). We (or our partners) collect your IP address, date and time of interaction, your Internet Service Provider (ISP), and the browser type and version you use to visit this website. This information may be combined with other personal information and used to deliver advertising from us or from other companies through email, on apps or websites, or through social media sites . We also use personal information to analyze interactions with this site and the advertisements we display so we can continue to improve them.

Online Tracking and Personalized Advertising

We deploy cookies, pixels, and similar technologies to: (1) ensure the smooth operation this site, (2) perform analytics and to track and continuously improve your experience as a user of the site, (3) select and display personalized content and advertisements to you, and (4) analyze how you interact with advertisements and other communications. Cookies are small computer files that are used as unique identifiers that our server sends to your browser, where they are stored. Cookies enable websites where our pixel is deployed to recognize your browser when you visit them. We do not and do not want to track every site you view on the Internet. You can block or delete cookies at any time using the cookies settings in your browser. If you opt out or use a browser-based “do not track” setting, this will cause an opt-out cookie to be set on your browser to block further data collection. If you later delete this opt-out cookie, automated data collection may re-start.

We automatically collect information through several technologies designed to enhance Website performance and analytics. Browser cookies are one such technology and consist of small files stored on your computer. You may refuse cookies through your browser settings, but doing so may restrict functionality on parts of the Website.

Flash cookies may also be used to store information about how users navigate the Website and their selected preferences. These cookies are not controlled through standard browser settings, and Adobe provides tools to manage Flash cookie preferences.

We also deploy web beacons, tags, or pixels across our Website, emails, and affiliated sites to monitor user engagement, measure content effectiveness, and maintain system reliability.

Global Privacy Control and Do Not Track Preferences

We recognize Global Privacy Control (“GPC”) and other universal opt-out signals as valid opt-out requests for the sale and sharing of personal information. When we detect these signals, we will automatically opt you out of the sale and sharing of personal information associated with your browser or device. We do not wish to track your activity across the entire internet. You may disable or remove cookies through your browser’s cookie controls whenever you choose. If you use a “Do Not Track” signal or GPC, we will set an opt-out cookie on your browser to limit further data collection. Deleting that cookie or adjusting your GPC settings may result in the resumption of automated data collection.

Privacy Rights

You may exercise your privacy rights here page, or by calling 855-958-3795. You have the following rights: (1) to know at a general level how we collect and use personal information (please refer to this Privacy Policy, (2) to opt out of the sale or sharing of your personal information with other companies, (3) to receive a copy of the personal information we hold about you, (4) to ask us to delete your personal information, and (5) to make other requests relating to your personal information. If you still have questions or concerns after you have exercised your rights, please contact us at the email address below. You may also have rights under state or federal privacy laws to appeal to supervisory authorities if we are unable to resolve your issue.

If you would like to log complaints, please see below for contact information:

For the FTC: ReportFraud.ftc.gov or go to ftc.gov/complaint. You can also go directly to the Better Business Bureau complaint portal at bbb.org/file-a-complaint.

To protect personal information, we require verification before responding to any data rights request. This means the request must include information that allows us to confirm the requester’s identity or authority, along with enough detail to evaluate and respond appropriately. Creating an account is not necessary to submit a request, and any information collected during this process is used only to confirm identity or process the request. Verifiable requests will receive a response within 45 days. If we are unable to complete our response within that timeframe, we will notify you in writing before the 45-day period expires, stating the reason and the length of any extension, which will not exceed 45 additional days.

In the event a request is denied in compliance with legal requirements, you may appeal the decision or contact us with any questions regarding our privacy practices using the information below. In some regions, you may also have the right to contact a supervisory privacy authority. We will not penalize or discriminate against you for exercising your data rights.

Data Relating to Children

Our site may be used only by individuals aged 16 and older. We do not knowingly collect or process personal information from anyone under the age of 16. We will remove any personal information relating to an individual under if we become aware that it has been submitted to us in violation of our policy.

Data Security

We have an information security program that includes commercially reasonable technical, organizational, and physical security measures to protect personal information from inappropriate exposure or misuse. Our program includes policies and procedures, training for our employees, and automated monitoring. We also audit our protective measures regularly to ensure resilience against evolving threats.

How Long We Retain Personal Information

The personal information we collect is retained for as long as required to fulfill the purposes set out in this policy, to meet applicable legal requirements, or to protect our legal interests. We do not retain personal information longer than necessary.

Changes To This Privacy Policy

We reserve the right to change or update this Privacy Policy at any time and without advance notice. The updated policy will be applicable from the “effective date.” You should occasionally review this Policy to stay updated on how we may collect, use, and share personal information.

Data Storage and Processing in the United States

This website is based in the United States, and is intended for users in the United States. When you visit our website, you understand and acknowledge that your personal information will be stored and processed within the United States, subject to U.S. laws.

Contact Info

For more information about our privacy practices at (website), please contact us at [email protected] or 471 Central St (Box 570), Kansas City, MO 64112.