Elon Musk’s ‘Burnt Hair’ Perfume
The multi-billionaire’s latest business affair is not what you’d expect, after a history of solely technology projects, Musk has created a perfume that is called “burnt hair.”
On Twitter, Musk posted a photo of the perfume with a link to buy it, calling it the “finest fragrance on Earth.” The website where the perfume is being sold is titled The Boring Company, and a bottle of it will run you $100. The website states that the perfume is “just like leaning over a candle at the dinner table, but without all the hard work.” They will allegedly begin shipping in early 2023.
If this sounds like a joke to you, it is, but it is also completely serious. Musk started the website as a joke about how frustrated he was with traffic. Upon viewing the site, there really is some information on how Musk would fix traffic. In fact, it’s most of the website. There’s even a section titled “careers,” alongside links to purchase his flamethrower and, of course, the perfume.
Like The Boring Company, Burnt Hair was originally a Twitter joke as well. It’s unclear what his intentions are, but less than a month after he jokingly tweeted about creating the perfume, here it is.
While Musk is being federally investigated about his deal to buy Twitter, he is selling a strange perfume. “Please buy my perfume, so I can buy Twitter,” he wrote. Coming from the richest man in the world, this was surely a joke. Perhaps it is to distract from his sudden want to pull out of the deal to buy Twitter, which he was entirely serious about a few months ago.
According to the man himself, 20,000 bottles of Burnt Hair had been sold as of October 12. He’s changed his bio to simply “Perfume Salesman,” so it’s safe to say he’s enjoying the high of all the attention from his satirical product, moreover the lack of attention for his current legal situation.
To get you caught up on that aspect, essentially Musk offered to buy the company, they agreed, and then he decided he wanted to back out of it because of the amount of fake accounts on the app. Experts believe that he does intend to follow through with his original plan, what it all comes down to is the financing (which you’d think wouldn’t be hard for him).
Whether the point of Burnt Hair is to prove that his fans will buy anything he sells them, both ironically and unironically, or whether it’s a distraction from his holdup of buying Twitter–one must admit it’s a good idea. Since the alleged perfume won’t be shipped for at least a couple months, we don’t quite know if it really does smell like Burnt Hair.
