Hailey Bieber Drops New FILA Collab

Hailey Bieber is adding another milestone to her growing empire! The 28-year-old model announced a new collaboration with FILA, revealing that the collection — two years in the making — will drop on March 6.

To celebrate the launch, Hailey posed for a series of stylish campaign photos, making sure to flash her diamond engagement ring from Justin Bieber. One shot, however, tells a bigger story — she’s juggling groceries, a croissant, and a baby sippy cup, all while looking effortlessly chic. The message? Hailey is doing it all.

The supermodel and entrepreneur has been busier than ever. Between her highly successful Rhode beauty brand and now her FILA collab, Hailey is proving she’s a force in both fashion and business. A source recently shared that she’s never worked harder in her life. 

“She is taking meetings here and there for new projects, she is super busy with her brand, which is doing better than she ever expected, it is a wonderful thing,” the source shared, adding that the expansion of Rhodes is in the talks.

Meanwhile, Justin seems to be taking a more relaxed approach. Insiders say the 30-year-old pop star spends his time chilling with friends, as well as “working on music and toying with new ideas.” He’s not in a rush to put out new music, as his last album, Justice, was released in 2021.

Though rumors about their relationship surface often, the couple is still going strong. Some fans were concerned when Justin briefly unfollowed Hailey on Instagram, but he quickly addressed the situation, blaming it on a hack. He even re-followed her and reassured fans on Instagram, writing, “Someone went on my account and unfollowed my wife. S** is getting suss out here.”*

Despite the speculation, Hailey and Justin have been focused on adjusting to life as new parents. They welcomed their son, Jack Blues, six months ago, and sources say the experience has brought them even closer. “Hailey has seen a whole different side to Justin since  becoming a father, and she’s more in love with him than ever.”

While parenting keeps them on their toes, Hailey is still making waves in the beauty industry. Her latest Rhode launch, the Peptide Lip Shape pencils, is already generating buzz. The lip liners, which come in 11 neutral shades, feature a built-in “smudger,” designed for effortless blending. “I’m always going in and smudging it with my finger but sometimes I don’t wanna have to use my finger so this is really convenient for smudging and also it has a few edges that you can use to clean up the lip if you go too far outside of where you wanna go,” she explained in a Vogue video.