Kylie Jenner Expands Empire With New Clothing Line
The youngest Kardashian-Jenner sister, Kylie, is looking to add millions to her millions by venturing into a new business, a new clothing line called Khy.
The 26-year-old makeup mogul announced her new project through her social media last Tuesday with an intriguing picture she captioned with, “Meet Khy.”
The reality TV star who is currently in a relationship with Timothee Chalamet included a picture of herself wearing a black leather trench coat with the zipper undone. Her toned legs were in full view while sitting on the floor. The garment, which is the highlight of the snap, features vintage sleeves and a high collar.
Part of the caption read, “Coming soon. Sign up at khy.com.”
Another image of Kylie, although the picture was blurry, showed her walking down the street. Visible in the background was the brand’s name which was spelled out in large white letters.
Kylie’s new business venture now has its own Instagram account. In the page’s bio, “coming soon” was written. The brand’s page also has a short video clip of Kylie as she models a trench coat. In a somewhat dramatic shoot, the video starts with Kylie facing away from the camera before she gradually turns to her side. In the video, Kylie had her black hair swept up in a fashionable bun.
The website of Khy, on the other hand, features photographs from the same shoot but with a shot of Kylie from the back. As early as now, interested customers can already sign up for “early access” on the website, although the official launch dates of Khy and the website are still unknown.
Kylie’s impressive 398 million followers are excited by the socialite’s announcement. A comment from Kylie’s best friend, Anastasia Karanikolaou, read, “yupppp.” While others want to know more about the name of the new business and ask if it was named after Kylie’s alter ego.
Jesus Guerrero, a celebrity hairstylist, also left a comment: “Nice to meet you, Khy!”
Another user jokingly wrote a hopeful plea for Khy to “Please be kind to our pockets.” Right now, even the price range of the clothes sold by Kylie’s brand has yet to be disclosed.
Another user speculated whether Kylie’s brand announcement was related to her niece, North, the daughter of her older sister, Kim Kardashian. The user left the comment, “Is this the brand North was talking about on live? Hahahaa.”
Recall that last July, Puck News reported that Kylie was collaborating with Emma and Grede, the powerhouse couple who worked with Kim on her own shapewear and clothing brand, SKIMS. Coincidentally, Kylie’s other sister, Khloe, also worked with them on her Good American brand.
Kylie has established a strong name in the cosmetics industry. She was hailed as one of Forbes’ youngest self-made female billionaires. Looking back, the youngest Kardashian-Jenner sister also explored fashion back when she and her supermodel sister, Kendall, collaborated with PacSun in 2012.
Three years later, Kylie launched Kylie Cosmetics. Until now, the brand has continued to thrive. The future of her makeup empire, according to Kylie, might be in the hands of her 4-year-old daughter Stormi one day.
In one of her interviews with tmrw magazine, the lip kit mogul shared, “Stormi is my legacy. I’m raising her to be smart, kind, and driven. Maybe she will take over Kylie Cosmetics one day? Only if she wants to.”
